PELATIHAN PENGELOLAAN MANAJEMEN USAHA MIKRO BERBASIS DIGITAL MARKETING DAN SISTEM KEUANGAN SEDERHANA

Th. Liris Windyaningrum, Ch. Dian Indrawati

Abstract


Technology developments nowdays provide many conveniences for business owners. Product marketing and transactions are no longer done offline, but online. As one of the impacts is the competitiveness of product price. Unfortunately, not all business owners including small bussiness have optimal technology capabilities, including the use of e-commerce which is a digital marketing application. As a result, business owners are unable to market their products more widely and lack the product price knowledge. The aim of this program was to provide training in marketing products for micro-entrepreneurs by utilizing e-commerce and also training in a simple financial system including determining the selling price of products. The results of the training showed that program partners understood how to transact online and evaluate the selling price of their products so that they were able to develop their business.


Keywords


digital marketing; micro business; e-commerce

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