TETAP BERTAHAN DI TENGAH KRISIS: SUATU KAJIAN TEORITIS
Abstract
For Indonesian companies, the problems become greater because of the increase of credit interest offered by commercial banks (in line with the increase of Indonesia Central Bank rates), less credit realization, and the decrease of peoples’ purchasing power. There are four alternatives for the companies to survive in the crisis: (1) being defensive more than offensive, (2) giving priority to prospective customers, (3) being creative, and (4) optimalizing domestic markets.
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LP3M Unika Widya Mandala Madiun
lp3m@widyamandala.ac.id